Lynda.com Producing Music for Advertisements
2h 1m Intermediate Jun 28, 2013


Help your client achieve the music that matches the vision for their brand. This real-world project course shows how to assess an assignment, break down a creative brief, and decipher client expectations to create a compelling musical score for advertisements. Producer Brian Lee White shows you how to shape a score around picture and create a memorable theme for the client's brand. You'll also learn how to address the revision cycle with a client, adopting smart strategies to deliver excellent work on time and on budget. When you're ready to deliver the music track, learn how to print the final assets for delivery. Finally, Brian helps you understand the importance of a scope of work agreement and various licensing and publishing rights you may be entitled to as a composer.

Note: While the composition of the music for this course takes place in Pro Tools, a majority of the content will be about the creative process and translates to almost any DAW.
Topics include:

Reviewing the creative brief
Working with temp music
Choosing an appropriate tempo
Marking keyframes
Creating a theme
Breaking down client feedback
Implementing revisions
Printing the music for delivery
Understanding basic music licensing and publishing principles